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If you are in the midst of shopping for a new car then you need to know what you are doing. If you don

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You’re too late Mr. Ford! Telling us that you’re behind is like leaving the barn door open…we know it.2. Ford is making new investments in R & D: Wow, Ford, you’re blazing a new trail…By the time you catch up to BMW, Audi, Mercedes, Lexus, Toyota, Honda they’ll be out with their futuristic space age models that fly which will again put you 20 years behind. Face it Ford, we don’t buy your cars because of R & D. We use to buy your cars because they were American made and RELIABLE. Now they’re made everywhere and they are not RELIABLE (hmmm, am I hinting at the correct positioning Bill?). Since you can’t have the luxury, sports car markets why don’t you make your cars more RELIABLE.3. Hybrids: Here’s what I think of Hybrids: It’s like when you go to a vending machine and look at the choices. You can pay an extra quarter and get some trendy healthy tastes bad power bar or you can reach in and grab old comfortable Snickers. Since we’ve branded a national vending company we already know the answer. Here it is; People say they want to eat healthy and they scream for it but when it comes time to buy they buy unhealthy. Same will apply to Hybrids (see Diesel cars).4. Working with Volvo to find new safety innovations: Man oh man, why is it that company’s think they have to be everything to everyone. People who buy a Volvo buy it for the safety and for nothing else. What a great brand identity and brand image Volvo has. Kudos to Volvo for doing it right. But Ford, are people buying Ford’s for the safety aspect? I think not. Why is it anyone buys a Ford? That’s your secret weapon. Draw your line in the sand and then build your new Branding!5. Retake the US roadways and as always innovation is leading the way: This coming from the worst innovative carmaker in the world. Here’s what Americans want from Ford. A good, RELIABLE car made in good old USA. Stop trying to be everything to everyone and your re-Branding will pay big dividends (wink, wink).I wish Bill Ford would call me. I’ll set him straight lickedy split.What do you think world? Let us know at http://www.brandidentityguru.com.

Article Source: www.iSnare.com

Auto sales training is definitely not what it used to be.In the 70’s, you could walk onto an auto dealers showroom floor, ask for a job and be selling a car that afternoon. No experience, no background to speak of, as well as (generally) no character.The 80’s changed little; however, technology began to take hold. Software began making its first entry into the world of auto sales. Consequently, auto sales training moved in a completely new direction with the first introduction and integration of technology.Things were on the move.The 90’s introduced many changes. The market became extremely competitive, as technology continued to advance. Dealerships in the 90’s began to embrace technology, albeit slowly.Websites were being developed by every type of market. More and more dealers began realizing that having a website was no longer a luxury, but a necessity. With technology really beginning to take off, dealers were able to integrate many of their core processes, including auto sales training, creating a more cohesive dealership.Then came the year 2000, ushering in the 21st century.Dealers in this century have realized that in order to remain not only competitive, but just to remain on the map, they have to set themselves apart from the rest of their competition. They must take their auto sales training to the next level. Just over 30 years ago, a guy could get a job and begin making sales that afternoon

The number of car accidents has been increasing rapidly since the automobile was first invented. Accidents happen anywhere, at any time of the day, and they are usually unexpected. You don

Golf is a game one can learn in no time. One way to become good in this game is to have enough determination and patience, and knowing which club to use and how to putt properly. This activity is very affordable and should that person want to get serious at it, one can easily join some tournaments then perhaps proceed on to the big leagues.People who want to start playing the game will easily get the hang of it by just watching how others swing and putt the ball into the holes. The first thing that one needs is some equipment such as the different types of clubs, the proper shoes and the ball. The most expensive thing that a person has to use money on are the clubs. The price depends on the brand the person wants to buy but since one is just a beginner, that is the least of the worries. If that person isn

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