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Auto sales training is definitely not what it used to be.In the 70’s, you could walk onto an auto dealers showroom floor, ask for a job and be selling a car that afternoon. No experience, no background to speak of, as well as (generally) no character.The 80’s changed little; however, technology began to take hold. Software began making its first entry into the world of auto sales. Consequently, auto sales training moved in a completely new direction with the first introduction and integration of technology.Things were on the move.The 90’s introduced many changes. The market became extremely competitive, as technology continued to advance. Dealerships in the 90’s began to embrace technology, albeit slowly.Websites were being developed by every type of market. More and more dealers began realizing that having a website was no longer a luxury, but a necessity. With technology really beginning to take off, dealers were able to integrate many of their core processes, including auto sales training, creating a more cohesive dealership.Then came the year 2000, ushering in the 21st century.Dealers in this century have realized that in order to remain not only competitive, but just to remain on the map, they have to set themselves apart from the rest of their competition. They must take their auto sales training to the next level. Just over 30 years ago, a guy could get a job and begin making sales that afternoon

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